The Perfect Customer
January 3rd 2009 09:10
The Perfect Customer
Well I'd like to take pause and describe, as one who sees a wide range of these strange creatures called 'customers' what is actually the definition of the perfect customer. Who knows, it may helps someone to make the day of a hard-working small business owner or their employee OR even get you just that little bit better service.
Firstly, the perfect customer comes in and knows exactly what they want, they don't fluff around staring at the menu board, changing their mind every two seconds while a queue of hungry customers (remember, I run a sandwich shop) builds up behind them.
Secondly, the perfect customer has the exact amount of money already out of their purse/wallet. We don't have to wait while they hunt around for that elusive dollar coin and they don't pay for a $2 bottle of water with a $50 note.
Thirdly, when they are greeted by the worker, they actually acknowledge them as a human being by looking at them and saying 'hi' in return, rather than throwing their order at them without taking their eyes off the menu board.
Fourthly, the perfect customer brings their plates and cups back from the al fresco area and puts their rubbish in the bin which is less than two feet from the dining area.
We don't even mind fussy customers as long as they pay attention to the first rule. Sometimes the creativity of our customers has caused us to put new items on the menu board.
All of the above can be forgiven, however, if the customer is happy to have a chat if we have the time or understands that they may have to wait when we are busy.
All can also be forgiven if the customer accepts that the person behind the counter is not just there for their beck and call and isn't lower than them as a human being just because they are offering a service.
Nothing says it better than service with a smile and it's nice to have a lovely customer to smile at.
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